Move Differently. Hustle Together.
We all know the struggle. The snooze button beckons, the couch whispers sweet nothings. But a deeper voice rises – the one fueled by passion and purpose. This is the voice that pushes you to lace up your shoes, step outside your comfort zone, to get shit done. This is the voice that defies the "Slave Master" within, the voice that craves movement, to live a life less ordinary.
KYSM isn't your typical activewear brand. We're the disruptors, the ones who bring the swagger of streetwear to the sweat of the gym. Forget the sea of generic logos and predictable designs. KYSM is "Active Lifestyle Streetwear" for those who move differently, who hustle harder, and who crave a statement piece to match their relentless spirit.
Streetwear isn't just about fashion; it's an attitude. It's the audacity to be different, the drive to defy expectations. It's the graphic tee that speaks volumes about your personality, the design that embodies your fighting spirit. KYSM lets you bring that same fire to the gym, the crossfit box, the pilates studio. It's a declaration that you're here to push your limits, not blend in with the crowd.
We move different, we have different goals, but one thing remains constant:
The Hustle Never Stops. Neither Do We.
KYSM T-Shirts
Hip Hop State of Mind
KYSM is heavily influenced by the hip-hop culture of the 1990's.
Growing up, artists such as the Wu-Tang Clan, OutKast, Tupac, Nas and Biggie featured heavily on my mix-tape rotation. Today, those artisits are a mainstay on my workout playlists.
Photo: @eliastukaroa wearing "The World Is Yours" in Wellington, NZ.
Leap of Faith
After a highly successful career working as a chef around the globe, I became indifferent to the work centred around the culinary arts. Consequently, I have created KYSM as a brand that represents my own interests and, I hope, that a part of it resonates with you.
Finally, to everyone who has supported my journey along the way, a massive thank you. Without your support, I may have not have had the courage to live a life less ordinary.
Scotty
Blog
